Introduction In real estate, every inquiry counts. A missed follow-up or delayed response can easily cost you a serious buyer....
Business
Property Brochure vs. Instagram Reel: Where Do Buyers Pay More Attention?
Introduction A few years ago, real estate marketing meant handing out glossy brochures filled with photos, floor plans, and technical...
Why First-Time Buyers Need More Than Just Brochures to Trust a Builder
Introduction Buying a home is one of the biggest decisions in a person’s life—especially for first-time buyers in India. It’s...
Why Most Indian Builders Struggle with Branding—And How to Fix It
Introduction India’s real estate sector is crowded and competitive. While countless builders develop projects across cities and towns, only a...
How Real Estate Firms Can Create New Revenue Channels Beyond Construction
Introduction In India’s increasingly competitive property landscape, real estate firms are under pressure—not just to sell faster, but to think...
Breaking the Plateau: How Builders in Tier-2 Cities Can Grow Across India
Introduction Many builders have done well in smaller cities like Indore, Surat, or Lucknow. But after some time, their growth...
Do Indian Homebuyers Really Read Property Reviews?
Introduction In today’s digital age, reviews influence almost every buying decision—from restaurants to smartphones. But when it comes to real...
How AI-Generated Floor Plans Are Changing Buyer Expectations
Introduction Imagine walking into a home and thinking, “Wow, this layout just gets me.” The rooms flow perfectly, sunlight fills...
Why Your Real Estate PPC Isn’t Converting (And How Better Creatives Can Fix It)
Pay-per-click (PPC) advertising is a great tool for real estate agents who want to drive leads and close sales. Yet,...